Senior Social Media Strategist
I turn social media into measurable moments: growing audiences by millions, launching channels from zero, and building the kind of community engagement that actually moves the needle. 10+ years from newsroom to boardroom, combining data-led strategy with sharp editorial instincts.
My career started in a newsroom, where stories had deadlines, audiences had opinions, and everything had to work. That foundation shapes everything I do: I think in narratives, audiences, and what makes someone stop scrolling.
From producing Emmy-winning morning news to leading global social strategy for PMI, one of the world's largest professional associations, I've spent 10+ years at the intersection of creativity and results.
I built PMI's first comprehensive social listening program, launched their TikTok from scratch, and developed data frameworks that turn audience signals into decisions leadership can act on.
I live where brand, culture, and community collide. That's where the best social media happens.
What I bring
Every number below is a real outcome from strategy, creativity, and relentless focus on what the data is saying.
Awards aren't the point, but they're a reminder that relentlessly chasing excellence pays off. From newsrooms to global digital campaigns, the work has been recognized at every level.
Whether you're looking for a social media leader, want to collaborate, or just want to connect, my inbox is always open.